Put simply, people respond to visuals. When a web surfer visits your Content Producer URL and sees a bevy of photos, they’re more likely, on average, to respond positively to the page and to click on links to your work. And if someone navigates to a specific article via a Google search, the image they see - even just a stock photo - helps to make the page of content look more robust and professional. The positive effect of the visual is sometimes hard to explain, but it’s quite powerful in a world where people make instant decisions about what to click on and how to judge it.
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